Interactive Presentation for
Reliant Energy Security & Automation Products
Reliant Energy Security & Automation Products
Reliant Energy sought to enhance consumer understanding and interest in their Security & Automation product line. Traditional marketing approaches were not fully capturing the benefits and functionalities of these products. The goal was to create a compelling and engaging tool that could showcase the products in a relatable and interactive manner.
The Interactive Presentation was developed as a versatile sales tool, capable of being deployed at various high-traffic venues. This presentation utilized advanced 3D modeling and responsive design to create an immersive experience for consumers. The interactive presentation featured:
3D Model Home Environment: A realistic, 360-degree view of a home where consumers could explore different rooms and areas.
Product Information Integration: Clickable buttons near products provided detailed information, allowing consumers to understand the features and benefits.
Room-Specific Product Placement: Products were strategically placed in the living room, bedroom, kitchen, and back patio to illustrate real-life applications.
Responsive Design: Compatibility across multiple devices including desktops, laptops, mobiles, and iPads ensured a seamless experience regardless of the platform.
The Interactive Presentation was a successful tool in bridging the gap between consumer curiosity and product knowledge. By placing the Reliant Energy Security & Automation products in a familiar home setting, consumers could easily envision the integration and benefits of these products in their own lives. This innovative approach not only engaged consumers but also educated them, leading to more informed purchasing decisions. The presentation’s deployment at MainStreet America and Walmart proved effective in attracting and educating a broad spectrum of potential customers.
I provided creative direction, developed mood boards, and assisted in developing the UX/UI.