Reliant "Bring The Energy" Photoshoot
The purpose of the "Bring The Energy" campaign was to create an emotionally charged and visually compelling ad series featuring prominent members of the Houston Texans and Dallas Cowboys teams. These images would serve to convey the dynamic and powerful essence of the Reliant Energy brand, emphasizing their role in energizing communities and supporting local and major sports teams.
The "Bring The Energy" campaign received an overwhelmingly positive response.
The powerful imagery resonated with the audience, significantly boosting the Reliant Energy brand visibility and engagement.
The powerful imagery resonated with the audience, significantly boosting the Reliant Energy brand visibility and engagement.
The final images were used across a variety of platforms:
- Print Ads, Billboards, and Rail Car Wraps
- Digital Signage, Billboards, and Electronic Screens around Houston and Dallas
- Social Media Ads
- Website and Email Marketing
- Print Ads, Billboards, and Rail Car Wraps
- Digital Signage, Billboards, and Electronic Screens around Houston and Dallas
- Social Media Ads
- Website and Email Marketing
Through careful planning, execution, and post-production, we created a series of images that were not only visually stunning but also emotionally impactful. This campaign set a new standard for Reliant Energy's advertising efforts and demonstrated the power of high-quality, strategically crafted visual content.
I served as an art director on this project.