Commemorative NRG Solar Installations Book
The objective was to create a commemorative book showcasing NRG’s impressive solar installations at various NFL stadiums nationwide.
Creative Direction
Given the book’s distribution during the Super Bowl to key customers and clients, we adopted a football theme for the overall creative direction. The narrative was structured around football elements, using quarters, half-time, and overtime to tell the story of each NFL stadium’s solar installation.
Given the book’s distribution during the Super Bowl to key customers and clients, we adopted a football theme for the overall creative direction. The narrative was structured around football elements, using quarters, half-time, and overtime to tell the story of each NFL stadium’s solar installation.
Content and Structure
Each section detailed the challenges, victories, and impact of the solar installations on the game-day experience for fans.
Each section detailed the challenges, victories, and impact of the solar installations on the game-day experience for fans.
I was responsible for the design and art direction of this project, ensuring that the visual presentation complemented the football theme and effectively highlighted the achievements of the NRG solar installations.